Key Takeaways

Contextual link building can be done naturally, but it needs manual push to really scale the process of getting more earned links to a site.

For link building to be really efficient, it’s imperative to consolidate all the other marketing initiatives you do to build awareness to your site.

Produce content on a regular basis to constantly grow readership and build more link opportunities.
If you can’t produce content on a regular basis, then focus on creating content that no one in your industry can match. Then invest on promoting these assets.
Get involved in other online communities in your industry to absorb more readers and possible linkers back to your site.
Optimize your content for researchers. They’re the ones who will most likely link back to your content in the future.
Work on building an awesome brand through the content you produce, the interactions you make, and the relationships you build.